*These strategies are not a guarantee of your success in business, or otherwise. Every individual business is subject to the conditions in which it operates and actions that it takes.
As crazy as it may sound, we want this book to sell under 1,000 copies. Yup, you read that right... under one thousand.
You see, conventional business wisdom portrays that one must lower their prices and sell a billion+ units in order to be profitable. Most businesses fall prey to this belief (even if they don't want to).
The thing is, when a business lowers price in an effort to sell a volume of units they are playing a dangerous game - one where the business suffers and/or dies the moment that demand slows.
THAT'S WHY SO MANY BUSINESSES GO UNDER DURING A RECESSION.
They play a volume-based game and then find themselves susceptible to the slightest downward swings in the market.
That's why this book is so powerful. It shows you how to play a different game. One where your business is more resilient to tough times.
Keep Sales Simple
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