Below are examples of some of the funnels we built for Great Legal Marketing to help them achieve a level of growth that they haven't seen in decades.
After running a few different funnel models to sell their event in 2023, we upped the game in 2024 and created what will undoubtedly be the new gold standard for selling in person event tickets - the "Event MIFGE" funnel!
This MIFGE funnel blends simplicity with advanced copy (and a lot of it) to drive GLM's ideal law firm owner customers to transition from "fence sitter" to paying subscriber in a seamless way.
Boasting one of the highest opt-in rates we've ever seen, this lead magnet funnel gave GLM hundreds of new avatar aligned email subscribers after just one single LinkedIn post.
Making a $12k/year membership sale entirely online without a webinar is no easy feat, but that's exactly what this long form sales letter to VSL funnel does. Not too shabby for a "back-end" of the value ladder funnel.
Serving as a landing spot to capture "shadow traffic" (those who intentionally look up the GLM brand to gain more info), the GLM funnel hub communicates exactly what GLM does and who they help before directing the person to one of their other funnels (or their newsletter).
GLM knows that the fuel of their business is their front-end funnels where new contacts come in, join their list, and engage with their brand. That's why we helped them to create a collection of curiosity-based lead squeeze funnels that they can direct people to in their content.
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