Our Movement...
WE ARE SIMPLETONS
SIMPLetons are the next evolution of entrepreneur. Instead of wasting time, effort, and money on complicated strategies, Simpletons focus on the foundations of what works... and nothing else. We don't unnecessarily complicate things. We simplify, then we automate.
We are bold enough to stick to the fundamentals, even when the trends of the day tell us not to. We are not risk takers or speculators but rather we live by a core set of principles. Principles that deliver predictable results, make our businesses more resilient to market fluctuations, and allow us to more easily scale.
We are SIMPLetons. Are you?
OUR GUIDING BELIEFS
- Simple Beats Complex: We resist the urge to overcomplicate things and intentionally keep everything we do simple.
- A Clear, Compelling, Message: The true north star for any business is its clear and compelling message, we never ignore this.
- Automation Wherever Possible: Crafting customer journeys that answer questions and guide decisions is the top priority.
We are fighting against a world Where "strategies" are piled on top of each other until No-One seems to know what the ____ is going on.
The insanity of it is pervasive.
Jason Barry
Founder of SIMPL
SIMPLETONS vs. TRADITIONAL
SIMPLETONS
- Intentionally design sales & marketing processes to deliver best results
- Clearly articulate offerings & benefits
- Create definitive and compelling differentiation
- Scientifically test and iterate to find what works
- Enjoy customers who happily pay higher prices
- Sought after as experts
- Relentlessly attract new customers
- Maintain a manageable workload without sacrificing revenue
TRADITIONAL ENTREPRENEURS
- Have scattershot sales and marketing processes & wonder why results are inconsistent
- Unclear offers & benefits
- No compelling reason to choose them
- Try things at random
- Begrudge customers for being "cheap"
- Sought after for lowest prices
- Clueless about how people find their business
- Eternally overwhelmed and stressed without seeing the revenue they want
SOME IMPORTANT
STATS BACKING OUR MOVEMENT
OVER
200+ Businesses Simplified
MORE THAN
$12M In New Revenue Generated
AVERAGE
34% Decrease In Marketing Costs
YOU ARE NOT ALONE...
There are times in life when a person looks at what they have and thinks to themselves "What the _____ happened?!?".
In the business world, this thought is most often brought on by the realization that things have become WAY too complex. That what worked in times past has evolved into something unworkable today.
It's the conundrum of business.
Simple becomes complex. Complex becomes ineffective.
Many philosophers have devised and theorized of the "solution" to this problem in business. And, many have made a great fortune selling these untested theories to the entrepreneurs and business leaders of their day.
But one does not need any fancy "solutions" to this problem.
You see, the problem is created by the solution. It's a backwards riddle.
The "solution" to scaling a business is most often thought to be more complex strategies. So, business leaders implement these solutions... and, in doing so, create their own problems.
Simplicity - a dedication to it - is the answer to these woes. The fundamentals of business are the key to unlocking revenue... and sanity.
So, if you'd like to open the doors of revenue and regain your sanity, know that you are not alone.
Many before you have walked the path, simplifying their life and business.
It's time for you to join us.
THE SIMPLETON
MANIFESTO
A Simpleton Is The Next Evolution Of Entrepreneur...
We Are Focused, Articulate, And Scientific In Everything We Do.
We Believe That Business Is A Tool For A Better Life, Not A More Chaotic One.
We Structure Our Businesses Around Simplicity and Scalability, And Do So With A Relentless Obsession With Sticking To The Foundations.
We Are Intentional, And Intentionally In Control.
We Position Ourselves As The Go-To Experts In Our Field, And Enjoy Customers Who Happily Pay Higher Prices Because Of It.
We Are Humble, Honest, And Generally Happy. These Characteristics Define Us And Differentiate Our Businesses.
We Are Simple, But Not Simplistic; We Recognize That The Most Sophisticated Things Often Come Across As The Most Simple... And That Is By Design.
The path to a better business starts with simplification & Automation.
Jason Barry
Founder of SIMPL
Keep Sales Simple
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